Advertising Council Says Bloggers Violate FTC Guidelines

The Federal Trade Commission is currently investigating fair blogging practices, but an advertising group is one step ahead, and has forced two companies to clearly disclose their relationship with the health-related products they promote via blogs and Web sites. The National Advertising Review Council, a coalition of advertising organizations that seeks out bad actors in the industry, has been in business since 1971, but for the first time has now addressed blogs.