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Study Finds Wide Objection to Online Ad Tracking

About two-thirds of Americans object to online tracking by advertisers -- and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley. The professors say they believe the study is the first independent, nationally representative telephone survey on behavioral advertising.

  • Read the article: The New York Times | Posted: 9/30/2009 09:20:00 PM | Permalink


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