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Few Top Advertisers Have Brand Names at Twitter

A quick survey of Twitter accounts for the top 100 national advertisers, as ranked by Advertising Age's DataCenter, shows that surprisingly few have ownership of the Twitter handles that correspond to the names of their companies or their brands. Among the multinational corporations whose Twitter accounts are being squatted upon: General Motors, General Electric, Diageo, Coty, Comcast, Eli Lilly, Kellogg Co., MasterCard, Nestle and Walt Disney.

  • Read the article: Advertising Age | Posted: 11/14/2009 12:15:00 AM | Permalink


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