Privacy Expectations, Reality Differ Online, Study Says

When asked about online privacy, most people say they want more information about how they are being tracked and more control over how their personal information is used. Those consumer expectations are rarely in line with the data collection practices of Internet companies, which often collect information about their users not only on their own sites, but also when those users visit other sites across the Web, according to a new privacy study conducted by a group of graduate students at the University of California, Berkeley.